Chris Keller

The AI Trust Gap: When Your Team Trusts AI More Than Your Customers Do

Mar 1, 2026

•

11 min read

The AI Trust Gap: When Your Team Trusts AI More Than Your Customers Do

Why the tools making you faster are making your customers more skeptical, and what to do about it.

Chris Keller

The 63-to-91 Jump: When AI Stopped Being Optional for Marketing

Feb 28, 2026

•

9 min read

The 63-to-91 Jump: When AI Stopped Being Optional for Marketing

In just one year, AI adoption in marketing jumped from 63% to 91%. That shift was so rapid it caught most organizations unprepared for the infrastructure demands that follow. This isn't about using AI anymore. It's about running it well.

Chris Keller

Feb 16, 2026

•

9 min read

The Optimization Trap: Why Your Brand Sounds Like Everyone Else's

When everyone uses the same AI trained on the same data, producing at the same pace, speed stops being a differentiator and starts creating convergence.

Chris Keller

The Three Layers of AI Mediation (And Which One You Should Compete In)

Feb 15, 2026

•

10 min read

The Three Layers of AI Mediation (And Which One You Should Compete In)

We're entering a world where AI agents negotiate with other AI agents on behalf of brands and consumers. This explores the three emerging relationship types and the strategic question every CMO must answer: which layer do you compete in?

Chris Keller